not always expensive. At least this is
the result of a study conducted by
Juniper Research.
Smartphone currently signed in
premium mobile phone category.
The price ranges from USD 3 million
to $ 6 million. Beside rich with
features and supports the latest
networking technology, the
smartphone has a capable
multimedia devices, such as
cameras, displays or large capacity
internal memory.
Amid the flood smartphone
(standard) before, growing
smartphone entry level or low-cost
smartphone. Smartphone is a term
for an entry level phone that has full
features - like a standard
smartphone - but do not have the
support device with a high
specification, such as a display or
screen, camera, large internal
memory capacity.
Juniper study conducted revealed
that the price of the smartphone
(entry level) is currently in the range
of $ 150, will decrease by half to 80
U.S. dollars in 2015.
Even if prices decline, the
smartphone that will be supplied to
increase. It is estimated that by 2015
these inexpensive smartphones will
reach 185 million units.
Cheap smartphone is generally
developed by the operator. As the
release of Orange Orange or
Vodafone Boston who released
Vodafone 945. Manufacturers of
mobile phones is among of the
Chinese mobile phone vendors like
Nexian and Huawaei.Orange, for
example, took Nexian.Kerja same
operator with the vendor is then
gave birth to low-cost smartphone.
A similar pattern, also developed in
Indonesia. TelkomFlexi and CDMA
operators such as Esia, formed a
partnership with Chinese vendors.
From this collaboration was born
with a mobile phone service brand.
A similar approach is being
developed mobile operators. So far
the joint operator with the vendor is
still limited to the provision of entry-
level phones to support the basic
telephony needs.
''In 2010, operators such as
Vodafone and Orange pioneered the
development of low-cost
smartphone with a price in the
range of 150 dollars,''said Anthony
Cox, Analyst, Juniper Research.
Noting the development of the
current smartphone will be released
at a cheap price of around 80-
dollars in 2015.,
There are several facts that support
this analysis.
Chinese and Indian mobile phone
vendors such as Micromax, is
expected to release a cheap
smartphone based on Android to
meet local needs
Compression system and enables
remote browsing of mobile internet
services capable of reaching low-
cost mobile phones, including
phones with prices around 25
dollars.
The approach put forward the
content will be a choice of operators
to reduce churn or burn cards.
The loss of local obstacles to the
development of handsets, as well as
opening up opportunities for local
players - such as vendors of China
and India -, into the global market.
Various changes in the cellular
phone industry has opened up
opportunities for local players such
as ZTE and Huawei. Vendors are
increasingly flexible in developing
markets, even to the United States.
On the other hand, local players are
also the stronger its influence as a
supplier to local needs
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